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Planet Fitness eyes new location on Mayfair Road

The fitness club chain has applied for a conditional use permit to occupy the vacant space at 3203 N. Mayfair Road.

Mayfair Road
The former Sears Appliance Outlet building at 3203 N. Mayfair Road has been proposed for a new Planet Fitness.
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The fitness club chain Planet Fitness plans to open a new location in the former Sears Appliance Outlet building on Mayfair Road, just north of Burleigh Street, and has asked the City of Wauwatosa for a conditional use permit to occupy the space.

A public hearing on the permit application is scheduled for the Wauwatosa Common Council meeting at 7 p.m. Sept. 30. The matter then will be taken up by the Plan Commission before returning to the council for final consideration.

The facility at 3203 N. Mayfair Road, also formerly occupied by an American Freight store, includes about 21,000 square feet of space adjacent to an existing At Home store.

"Planet Fitness proposes to remodel a former Sears appliance store into a private membership gym/health club that will operate 24/7. It will be fully staffed during business hours with 10-15 employees," the company's engineering and design firm, PB2, said in a memo accompanying the permit application.

"The project scope of work is an interior remodel adding restrooms and showers. Exterior work will include demolishing the existing steel canopy on the front facade and building out a new exterior parapet."

Planet Fitness already operates about two dozen fitness clubs in southeast Wisconsin, according to its website. This would be its first location in Wauwatosa.

The two closest existing locations to the proposed site are on Capitol Drive, in Brookfield and Milwaukee, both a little more than 4 miles away.

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